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FORMAT
5
hour online workshop

TARGET AUDIENCE
This workshop will be useful for anyone interested in:
writing a high-quality case study;
learning the key tools and techniques needed to create effective cases;
seeking innovative ideas and new sources of inspiration for case writing.
Other important topics will include the role of teaching notes, the teaching plan, optimal case length, and formats.
PARTICIPANTS
MAY INCLUDE:
lecturers, postgraduate students, and trainers from any sector or discipline within management education who are interested in writing cases for teaching;
first-time authors who need support in creating cases, or experienced authors seeking a fresh perspective on the process.
DESCRIPTION
Under the guidance of a highly qualified case-writing expert, participants will have the opportunity to discuss:
the key elements of a quality case;
how to avoid common mistakes;
sources of inspiration;
how to plan and start writing a case.
Programme admissions: autumn 2025
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